Daekyo Launches “Noonnoppi Character Contest” to Mark Its 50th Anniversary… Total Prize Pool of 20 Million KRW

Daekyo announced on the 27th that it will host the “Noonnoppi Character Contest” until April 19 to commemorate its 50th anniversary.

This contest was designed to reflect on the value of the Noonnoppi brand, which has grown together with customers over the past 50 years, and to co-create the brand’s future direction with customers. It is a participatory campaign aimed at allowing customers to directly experience the brand philosophy of “meeting learners at their level” and strengthening emotional connections with customers. In particular, it is meaningful in that customers directly participate in proposing and completing brand characters.

Daekyo plans to utilize the character intellectual property (IP) discovered through this contest across various areas, including Noonnoppi marketing content. By expanding customer-created characters into actual brand assets, the company aims to provide a more friendly and relatable brand experience.

The contest is open to anyone born between 2011 and 2021 who is interested in Noonnoppi, Daekyo’s flagship brand. Participants can freely express and submit their imagined Noonnoppi character through the Daekyo Macadamia website, and the final results will be announced on May 4.

The total prize pool is approximately 20 million KRW, with 617 winners selected in total: one Grand Prize winner (2 million KRW), six Excellence Prize winners (500,000 KRW each), ten Special Prize winners, 100 Encouragement Prize winners, and 500 Participation Prize winners. In particular, Special Prize winners will have the opportunity to collaborate with influencer “Gomajeossi,” known for turning characters into plush toys, to produce their own drawn characters as dolls.

A Daekyo representative said, “This contest was planned to express gratitude to our customers on the occasion of our 50th anniversary and to build the next 50 years of Noonnoppi together with them. We will continue to expand customer touchpoints and introduce various participatory campaigns in the future.”



source: https://www.daekyo.com/kr/daekyo/company/news/view?id=2456