Daekyo Launches Brain Health Campaign 'Today is Clear' via Daekyo NewifPlus

On the 24th, Daekyo announced the launch of its year-round brain health campaign, "Today is Clear," through its cultural and information channel, Daekyo NewifPlus, aimed at active seniors.

The "Today is Clear" campaign is designed to raise awareness among active seniors about the importance of brain health and provide practical prevention and management tips. Daekyo will kick off the campaign with video releases, original program broadcasts, and content highlighting the benefits of brain health management.

The campaign video uses weather as a metaphor for brain health, delivering the message, "Your brain health today is different from yesterday; by managing it in advance, you will be clear today." This animated video shows everyday situations where dementia could be suspected and emphasizes the importance of early prevention efforts to maintain brain health.

The video will be released on Daekyo NewifPlus channel and its official social media on the 27th. Various viewer participation activities, such as an event where viewers can share their brain health status by commenting using the weather metaphor, will also be held.

As part of the campaign, Daekyo NewifPlus will broadcast various brain health programs every week, focusing on dementia prevention, memory management, and physical vitality improvement to enhance seniors' quality of life.

A Daekyo representative stated, "We will continue to roll out various campaign activities throughout the year to ensure that the senior generation can live healthier and happier lives. We ask for your interest in these initiatives. Moving forward, we will strengthen our role as a senior-specialized channel through tailored content and programs."

Launched in July of last year, Daekyo NewifPlus is a channel brand that offers healthy lifestyle recommendations for active seniors under the slogan, "My Life's Plus!" It provides a variety of content focused on the health and happiness themes that are of high interest to the senior generation.



Source: ShinA Ilbo (http://www.shinailbo.co.kr)