Daekyo’s “Noonnoppi” Ranked 1st in K-BPI for 27 Consecutive Years in the Korean Industry

Daekyo announced on the 26th that its flagship brand, Noonnoppi, has been ranked 1st in the "2025 Korean Brand Power Index (K-BPI)" in the elementary education service category for 27 consecutive years. Noonnoppi has also been selected as the top brand in the early childhood education service category for 16 years in a row, solidifying its position as a leading domestic education service brand. Noonnoppi continues to create new educational value through key products such as Noonnoppi School One and Noonnoppi Core Math, as well as early childhood learning programs like Noonnoppi Little One and Noonnoppi Smart series.

The "Noonnoppi School One," an elementary school curriculum completion program, combines AI-based personalized learning for all subjects with 1:1 in-person management by Noonnoppi teachers, helping elementary school students develop self-directed learning skills. The program has received high praise, particularly for its application of metacognitive learning methods that help students assess their understanding independently. It offers around 60,000 curriculum questions and more than 5,000 segmented concept units, allowing the AI to continuously analyze learning paths and optimize personalized learning.

Daekyo's premium integrated learning program, "Noonnoppi Little One," is a storytelling-based program that allows children to simultaneously learn Korean, math, and natural exploration. It has also been recognized for its design. Additionally, through its elementary and secondary specialized learning center "Daekyo High Campus," Daekyo provides specialized premium learning services, including classes taught by professionally qualified teachers who have passed secondary education qualification assessments and management after lessons. Daekyo also offers digital learning products such as "Daekyo Summit" and middle school products for college entrance exam reading training.

A Daekyo representative stated, "It is an honor to have secured the top position in the K-BPI survey based on 49 years of educational expertise and Noonnoppi’s educational philosophy, earning continued love from our customers. We plan to further strengthen our status as a leading domestic education brand by providing differentiated educational services to customers, from young children to seniors."

Meanwhile, the "Korean Brand Power Index" measures the brand competitiveness of products, services, and companies representing each industry in Korean consumer life. The index is evaluated annually by the Korea Management Association Consulting, through one-on-one interviews with consumers, assessing brand competitiveness in areas such as awareness and loyalty.



Source: https://theviewers.co.kr/View.aspx?No=3587203