Good Corporate Citizen
Grand Vision for Badminton Sport
 
 





Whether it is in the backyard of an Indonesian home or a public park in Korea, old or young, many people enjoy the game of badminton. Many older people play badminton to stay in shape, as part of a personal fitness program. Younger players are taking up the game as a challenging competitive sport. From among the younger talent, some players emerge who are good enough to compete at international level and even win medals at the Olympics. Others are simply happy to compete in a local badminton tournament.

After Kang became closely involved with badminton as an international sport, he discovered the sport is only played widely in a few countries in Asia and Europe. In the 2004 Athens Olympics, most of the badminton medals were won by players from Asia. Korea performed strongly, with Korean badminton players claiming 20% of those medals for their own. However, Kang would like to see the sport become truly international. As a senior official in the international badminton arena, Kang believes some changes must be made to make badminton a globally competitive sport in which players from all over the world compete.

As a businessman, Kang knows sports mean business. All global sports are run like businesses and are often supported by a net of corporate sponsorships. Badminton like any sport needs steady financial support. Thus, badminton officials and bodies should not trust the fate of the sport only just to donations and contributions to keep it going at a semi-international level, but take it to the top tier of global sports by making badminton a sport supported by business.

Kang expects to see an increasing number of players and countries participate in badminton at the Beijing and subsequent Olympics. To realize this will require a collaborative approach between the different interests within the badminton arena and with business. You can be sure Kang will be at the forefront in bringing badminton to many more backyards and parks across the world, just as he brought education into the homes of children everywhere.