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The long road to success for a small
entrepreneur requires more than just a desire to succeed.
Success is often elusive for some entrepreneurs, while for
others success seems to be destiny. For Young-Joong
Kang, Chairman of the Daekyo Group,
success has become second-nature.
When he set up Daekyo in 1976, he founded a company in an
ideal market. For a country devoid of natural resources, education
has been a lynchpin of Korean success. Parents have done anything
and everything to make sure that their children would never
face the same hardship they had faced as Korea began to grow.
No suffering was too great for Korean parents in their mission
to see their children properly educated and receive a college
degree. Korea's transformation from a war-torn country to
a bristling modern economic power today is the direct result
of the passion of Korean people for education.
Kang knew success in higher education requires
that a child should have a solid foundation in the 3Rs. He
realized that as children grow the confines of the traditional
classroom may impede a full, rounded education. Children often
require individual attention that a teacher cannot provide
in a crowded or busy classroom. Thus, he developed a model
of education that would meet each childOs needs, a business
model now emulated by many of his competitors. Kang
succeeded so effectively that in the past 30 years, according
to one estimate, at least one in three Koreans has passed
through the education system that Kang developed when he first
brought his business to life.
The Daekyo business model is as simple as
it is effective. It begins with the assumption that parents
will spend a few dollars a week to provide their child with
some personal attention from a teacher to learn math or other
subjects in the comfort of home. He also assumed that no two
children are the same when it comes to learning speed and
that each child learns faster if a teacher understands the
needs and requirements of each child. Since a regular teacher
cannot give such a degree of personal attention to students
in a formal classroom setting, Kang's model worked perfectly
to fulfill this need. Kang started to hire and train teachers
who would spend 15 to 20 minutes a week to help a child learn
a particular subject at home. Thus, a whole generation of
visiting-teachers was born in Korea.
As of 2004, 2.3 million students in Korea were enrolled with
Daekyo. Many are learning a variety of subjects
from their homes. Daekyo supports these students
through a staff of 18,000 with each teacher visiting students
at home. Korea's economy and society have come a long way
from underdeveloped in the mid-1970s to an OECD member country.
And yet, the model that Kang developed to teach students has
remained as important to parents today as it was back then.
Of course, success did not come instantly. Kang
spent a lot of care and time to develop curricula and tutorials,
as well as properly train teachers. His unique tutorials,
which encourage a child to learn independently with minimal
teacher guidance, have been as popular in Singapore and the
US as in Korea. This success is rooted in Kang's understanding
of a child's learning needs and his overall vision. Kang's
story shows that an entrepreneur really does require
passion, spirit, and commitment.
And over the past 10 years, Kang has taken
these qualities and channeled them into promoting a sport
that requires the kind of individual attention that he has
given to each and every child who is learning math. He has
realized his vision in badminton, a highly athletic sport
where strategy is crucial. Badminton players not only require
a lot of energy and stamina to play a game that can last over
two hours, but they must always be on their toes mentally
as well to make the split-second decisions the game demands.
Badminton is a competitive Olympic sport and is also a family
sport played in backyards and parks around the world. Many
people in Asia enjoy badminton as part of their daily health
regime and as a bit of fun.
Daekyo's own amateur badminton team was born
out of Kang's love of the game. Kang was
later invited to become the President of the Korea
Badminton Association, a position he now holds concurrently
with President of the Asian Badminton Confederation. Just
as Kang has always held a vision for his
business, he also has one for badminton as a competitive sport.
He would like to make badminton, which is played in only a
limited number of Asian and European countries, a global sport.
After 30 years of endless activity in his business life, President
Kang is now shifting more of his attention to badminton, its
promotion as a sport, and to other social activities.
| [1972] |
Graduated from Konkuk University in Seoul, major in agricultural chemistry |
| [1975] |
Established a learning Institute for children (Daekyo Inc.) |
| [1987] |
Graduated from Yonsei University Graduate School of Education |
| [1990] |
Completed Advanced Management Program of Seoul National University |
| [1992] |
Completed Advanced Management Program of Korea University
|
| [1992] |
Chairman of Board of Daekyo Cultural Foundation Trustees
|
| [1995] |
Completed Advanced Management Program of KAIST |
| [1998] |
Completed Advanced Management Program of Sogang University
|
| [1999] |
Completed Advanced Management Program in Yonsei University Graduate School of Communications
|
| [2001] |
Chairman of Daekyo Group
|
| [2003] |
President of Korea Badminton Association
|
| [2005.07] |
President of Asia Badminton Confederation
|
| [2005] |
President of Badminton World Federation |
[2006.03]~ [2008.02] |
Chairman of Korea Intellectual Property Right Legislation Institute |
| [2006] |
Chairman of the Organizing Committee for the 38th World Scout Conference and 10th World Scout Youth Forum |
| [2006.07.14] |
Completed Wharton KMA CEO Institute Program |
| [2007.07.24] |
Member of Advisory Committee for the Tax Policy
|
| [2008.03.14] |
The 14th President of Korea Scout Association
|
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